Entrepreneurs Apollo Profile Interpretation Guidelines
The Management level Apollo Profile report is appropriate for assessing “state of readiness” and potential for entrepreneurs. A Primary Factor is one considered as high importance. Using the Apollo Profile Summary Report a score in the Green range is a strong predictor of likely success as an entrepreneur, especially for Primary factors.
Note that some Apollo Profile factors are highly responsive to the person’s situation. For example Ambition may be lower if a person does not have a focus they believe in. However when a person finds their passion the score for Ambition greatly increases.
It is worthwhile to differentiate between “inventors” and “entrepreneurs”. Inventors may have originality and intelligence but may lack some of the other numerous psychological drives and attributes to convert the invention into reality. It is believed that the following comments apply to evaluating people as possible franchisees.
Entrepreneurs need to have a strong desire to get results. A high score is appropriate.
Self-confidence and adequate assertiveness are highly desirable qualities for entrepreneurs to resist knockers and stand up and express what they believe in.
People with high security needs are highly unlikely to take the risks needed to succeed as an entrepreneur. Entrepreneurs with low security needs should carefully analyse the risks involved before committing resources.
Moderate to strong use of power assists entrepreneurs to forcefully achieve their goals when they need to. Too much use of power is likely to alienate others.
A high need to be liked can actually get in the way of being a successful entrepreneur because of fear of personal rejection. To be a successful entrepreneur frequently requires taking actions that may not be popular or supported by everybody.
Ideally entrepreneurs should have clearly thought out and documented goals and timelines.
It is useful to have a “normal” score for Altruism. However some entrepreneurs may well be motivated by altruistic desires of helping mankind/ humanity/ the environment which can be appropriate.
A low score for Conscientious is most appropriate for entrepreneurs. This enables them to see the big picture and get their priorities right.
Note that true entrepreneurs are quite rare and special. That means that most people will not match very well with all the Management level norms calibrations provided. Even successful entrepreneurs are not likely to score exactly across all factors either, as the calibration is the aggregated result of observations and studies of many different entrepreneurs all having different styles.